Asha Sharma isn’t accomplished reshaping Xbox’s picture. Taking to her X (previously Twitter) account, Sharma introduced a HUGE change to the corporate’s branding.
Xbox is lifeless; it’s now XBOX.
Sure, we’re lifeless critical. While you say the corporate’s identify, ensure that it’s in all caps.
Sharma dropped a ballot asking her followers in the event that they most popular “Xbox” or “XBOX,” with the latter popping out on high two-to-one. The corporate shortly modified the identify on its X account, however hasn’t accomplished so but on Bluesky or Threads.
The return of the “XBOX” brand in all caps is a return to the unique branding for the primary console, earlier than switching to lowercase for the Xbox 360, Xbox One, and Xbox Sequence X/S console logos.
The return of the unique XBOX branding is likely one of the many adjustments Sharma has carried out earlier than moving into the position of CEO following Phil Spencer’s retirement and Sarah Bond’s departure.
Sharma hit the bottom operating after taking the job, scrapping Microsoft Gaming, the “That is an Xbox” branding, and renaming the gaming division again to Xbox as a part of her “return of Xbox” initiative.
She has additionally launched an inexpensive Recreation Cross pricing, fan-focused console updates, a brand new Xbox brand, a brand new boot-up animation for consoles, and introduced organizational adjustments on the firm.
Social media has been reacting positively and hilariously to the identify change.
LOL.
Gotta love the web.
You possibly can see extra reactions beneath.
