What’s an digital press equipment (EPK)?
In the event you’re networking inside the music trade, an EPK supplies the important data and property for somebody who’s new to your work – simplifying the introduction course of and saving you time.
Your digital press equipment (EPK) is a digital portfolio that showcases your music, bio, visuals, and press supplies in a single web page for simple reference. You should utilize your EPK to pitch the press, venues, festivals, labels, and reserving brokers.
Core Elements of an EPK
EPKs can fluctuate in construction, however they need to embrace the identical important components:
Music
- A promotional hyperlink repository of your greatest tracks or a lead single out of your newest launch
- Non-compulsory: Downloadable high-quality audio information (for instance, if {a magazine} is premiering your subsequent single, they could request an MP3 hyperlink)
Artist Bio
- In the event you don’t have an artist biography already, you can also make a easy one that features important data like your style, hometown, member names and devices, and an artist assertion. You possibly can revise and enhance your bio as you develop, however offering sufficient data to introduce your self and your music is vital.
- Together with “for followers of” or “seems like” sections that embrace related artists may also help contextualize your music
Press Photographs
- Embrace high-resolution photos that symbolize your model and elegance.
- Supply a wide range of photographs (e.g., close-ups, efficiency photos) for media use in a number of dimensions (panorama, vertical, and sq.).
Movies
- Embed or hyperlink music movies, dwell performances, or promotional clips. Dwell performances are particularly useful for reserving.
- Guarantee movies are of top of the range and mirror your creative imaginative and prescient.
Press Protection Highlights:
- Embrace press protection: quotes from media shops, evaluations, or notable mentions.
- Spotlight any awards or recognitions you’ve acquired.
Ticket Historical past and Upcoming Exhibits
- Record confirmed performances with dates, venues, and places.
- Replace frequently to maintain trade professionals knowledgeable
- Non-compulsory: In the event you’re pitching a brand new booker or an agent for a gap slot, together with relavent ticket historical past inside your EPK or electronic mail may also help construct your case.
Contact Data
- Present particulars for reserving, administration, and press inquiries.
- Embrace hyperlinks to your official web site and social media profiles.
Design & Structure Suggestions
Your EPK ought to mirror your model, but it surely’s additionally a sensible instrument. So hold it clear, organized, and scannable. Make sure the EPK is simple to navigate and mobile-friendly.
Professional tip: Ship your EPK to a couple trade professionals and request suggestions!
EPK Codecs
Make your EPK obtainable in numerous codecs so it’s accessible in any circumstance: whether or not you’re on the go or sending an electronic mail from house.
- On-line EPK: Hosted in your web site or a devoted platform, accessible by way of a URL.
- Downloadable PDF: A conveyable model that may be emailed or shared offline.
- Enterprise card hyperlink: A printed enterprise card with a QR code to your EPK.
Greatest Practices
- Maintain content material up-to-date together with your newest releases and achievements.
- Tailor your EPK to the particular viewers or function (e.g., reserving brokers vs. media shops).
- Proofread all textual content for readability and professionalism.
Conclusion
It’s as simple as that! Bear in mind, your EPK can evolve, too: from constructing out your artist bio as your profession progresses to revamping the branding to match the themes of an upcoming launch. The aim stays the identical: make important details about your artistry simple for different trade professionals to reference, share, and be taught from.
