Kanye West Reveals “BULLY” Tracklist & Bodily Rollout By way of New Web site

Kanye dropped the BULLY tracklist by way of bully.yeezy.com, emphasizing vinyl & bodily codecs over streaming in a daring anti-digital transfer.

Kanye West simply pulled off one thing most artists wouldn’t dare attempt in 2026.

As an alternative of dropping his BULLY album tracklist on Instagram or Twitter like everybody else, he quietly up to date bully.yeezy.com on January 3 with one thing far more attention-grabbing.

The transfer wasn’t nearly revealing 13 tracks, together with “PREACHER MAN,” “WHITE LINES,” “DAMN,” “THIS ONE HERE,” and others. Whereas different artists chase Spotify playlist placements, Kanye West went full throwback mode. The Yeezy web site now options vinyl field units, cassette bundles, and CD variations entrance and middle.

The January third timing locations BULLY precisely 27 days earlier than its January thirtieth launch date. Most artists drop singles months early, flood TikTok with snippets and construct hype by way of streaming platforms. Kanye mentioned neglect all that noise.

The physical-first strategy is smart when you concentrate on it.

Streaming pays artists pennies whereas vinyl can promote for $30-50 per copy. Plus, bodily albums create an actual connection between artist and fan. Wanting on the tracklist construction, BULLY is break up into two clear sides, like traditional vinyl data.

If Kanye West proves bodily codecs can drive album gross sales with out streaming help, anticipate extra artists to observe. The BULLY rollout reveals Kanye nonetheless understands one thing many artists forgot: shortage creates worth.

When all the things’s obtainable immediately, nothing feels particular. However when it’s a must to order vinyl and await it to reach, that album turns into an occasion.

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