Ja Rule joined the rising record of Hip-Hop entrepreneurs in 2024 with Amber & Opal, a whiskey crafted for newcomers and seasoned drinkers.
Ja Rule is setting his sights on the liquor aisle with the launch of Amber & Opal, a honey-infused rye whiskey he co-founded in 2024, hoping to comply with the cash path blazed by Hip-Hop moguls like Diddy, Jay-Z and even longtime rival 50 Cent.
The rapper teamed up with Herb Rice, Sandy Sandiford and Kelvin Barton to create a spirit aimed toward each seasoned whiskey lovers and people simply dipping their toes into the class.
The Maryland-based mix combines two-year-aged straight rye with orange blossom honey, smoky black tea and a mixture of warming spices like cinnamon, ginger and fig.
“I can’t say I used to be the largest whiskey drinker earlier than we launched Amber & Opal. My accomplice Herb, he’s extra the whiskey fanatic out of the group. I’m extra on the aspect of the whiskey curious, which is, you understand, the aspect we additionally promote to,” Ja Rule instructed Information 1.
The model’s identify displays its twin identification—”Amber” nods to custom and heat, whereas “Opal” represents selection and richness.
The whiskey’s taste profile leans into that stability, with a clean end due to a uncommon Chinese language black tea known as Lapsang Souchong.
In accordance with Ja Rule, the purpose is to supply a extra approachable entry level into whiskey with out alienating connoisseurs.
“We wish whiskey fanatics to adore it, however we additionally need the whiskey curious to have the ability to drink it [and make it] a pleasant entry level into ingesting whiskey. So it’s a honey botanical whiskey is de facto good. You possibly can style the flavour of cinnamon and orange and it has an actual good smoked end. We use a black Chinese language tea known as Lapsang Souchong. It actually makes for a particular mix.”
