The a lot revered Chicago emcee, Frequent, identified for his aware method to intricate rap lyricism, lately joined forces with New York manufacturing royalty, Pete Rock.
Collectively, the 2 are again after a interval of anticipation to deliver forth their newest single, ‘Sensible Up’. The duo additionally made positive they create again increase bap with this one, alongside gorgeous visuals as a part of the official music video.
Following a gentle increase bap kick sample adopted by punchy (but squashed) snares and riddled with screechy, dusty samples, the observe is a sonic journey into the streets. With Frequent taking a story method to storytelling paying homage to the 90s hip hop, the video follows the duo by metropolis streets and captures a shifting portrait of on a regular basis characters and their lives.
Going backwards and forwards between monochrome and shade, the video (directed by Marleaux Desiré) metaphorically superimposes the outdated with the brand new, as a homage to the resurrection of boom-bap fashion lately. In accordance with the video description itself, the thought is to showcase “the previous, current, and future occurring suddenly”. In that sense, the a lot spoken about Golden Age of Hip Hop is an idea flipped on its head, showcasing the evergreen nature of hip hop artistry.
Talking concerning the observe himself, Frequent says, “(‘Sensible Up‘) feels just like the spirit of the place we come from, the increase bap, the basement, but it surely additionally feels ahead and new. We needed this to be the primary joint as a result of this document captures a brand new sound and is a brand new mild however speaks on to our hip-hop household”. Now, when you targeted on something in that sentence, please let or not it’s the phrase “the primary joint” — for it alludes to a bigger challenge beneath the works by the duo. In actual fact, the outro of the video additionally teases the The Auditorium Vol. 1, additional suggesting the way it may very well be a couple of album!
You may stream the observe right here, or under:
