Acquired a launch developing and questioning the way it’ll carry out? Spotify pre-saves are a good way to lock in some streams on day one.
With a pre-save marketing campaign, followers can comply with your Spotify profile, be a part of your e mail record, and robotically add your observe to their library — all in just some clicks. On launch day, they’ll get a notification from Spotify that your music is out.
On this weblog, you’ll discover ways to run a pre-save marketing campaign and obtain 100 pre-saves to develop your viewers and construct momentum to your subsequent launch.
How do I arrange a pre-save software?
In the event you’re a CD Child member, you possibly can arrange pre-saves with Present.co, our premier suite of music advertising instruments. Simply choose “Spotify Pre-Save” from the Present.co marketing campaign choices and enter your most popular settings.
Organising a pre-save marketing campaign in Present.co additionally permits you to gather fan emails, achieve followers on Spotify, and share particulars about rewards, contests, or giveaways to drive extra saves.
When can I arrange a pre-save software?
You’ll be able to arrange your pre-save hyperlink as quickly as you submit your music for distribution — scheduling the discharge date at the least 4-6 weeks prematurely to supply enough time for promotion.
How can I get extra pre-saves?
Incomes pre-saves is much like driving streams or promoting merch — it requires activating your fanbase and reaching new listeners. The important thing distinction is that you simply’re asking somebody to save lots of a music they haven’t heard but. To try this successfully, you want a transparent artist model and a well-structured fan funnel that guides folks from discovery and curiosity to motion.
The best way to attain your first 100 pre-saves
100 pre-saves is a superb milestone for an rising artist seeking to construct and interact their fanbase forward of a launch. In what follows, you’ll discover ways to safe pre-saves in increments, beginning along with your smallest circle, then increasing to bigger promotional efforts.
First, a strategic observe
Once more, earlier than you begin advertising your music, be certain that your artist branding is strong and also you’ve mapped at the least one full fan journey by your funnel – which means you might have a tangible option to entice, convert, and retain followers by your channels.
Secondly, ways will solely work in case your model genuinely connects with new audiences. Spend time constructing and optimizing your artist model and ensure your social media professionally captures it.
The next ways will solely work in case you have a powerful model and funnel to transform listeners into followers.
Ship the pre-save hyperlink to family and friends (10 pre-saves)
One of the best ways to safe your first few pre-saves is by sending a hyperlink to pals, household — even your individual collaborators or band members. Double your efforts by asking recipients to personally share the hyperlink with one further individual.
E mail your fanbase (25 pre-saves)
When you’ve reached 10 pre-saves, take your promotion additional with e mail. It’s nonetheless a direct option to have interaction your viewers, simply on a bigger scale.
In the event you haven’t arrange your e mail record but, take a look at our starter information and comply with our greatest practices to create your e mail marketing campaign.
Elevate your pitch by together with thrilling content material in your e mail, comparable to behind-the-scenes footage, a narrative about writing the music, a hyperlink to a visualizer with a clip of your music, and extra. Consider methods to make your e mail pop and encourage your viewers — give them a motive to care about your music sufficient to put it aside.
Submit to social media (50 pre-saves)
Between private messages and an e mail blast, try to be sitting at 25 pre-saves. Now it’s time to take your pitch to social media.
The most effective methods to drive pre-saves over social media are short-form movies and tales — each may help you attain new audiences.
Quick-form movies needs to be 15-30 second clips. Listed here are some concepts:
- The hook of your music – it’s the catchiest half!
- Behind-the-scenes footage that breathes life into your recording
- A Q&A that reveals one thing shocking, bizarre, or intriguing in regards to the music
- A snippet of you performing the music dwell in a charming surroundings
- An introduction to your music – who you might be and what music you create
Tales may very well be cross-reposted as short-form movies or:
- Various variations of the duvet artwork
- A private video asking followers to pre-save
- A countdown story to your launch (posted each day with new background photos)
Intention to submit short-form movies at the least 3 occasions per week and tales at the least each day. The aim with each these types of content material is to interact your present viewers and entice the eye of latest audiences.
It’s practically unimaginable to submit an excessive amount of, particularly as an rising artist, however bear in mind, consistency is extra essential than amount. Select a cadence you possibly can keep and stick with it. Additionally, have interaction with each remark from a fan and attain out to thank followers over social media in case you see they’ve pre-saved your music.
If a format is driving clicks to your pre-save hyperlink, double down and remix the thought. Carry out the hook of your music in other places, make a Q&A that responds to questions out of your feedback, develop new behind-the-scenes content material that borders on life-style/vlog content material, and so on.
Professional tip: In the event you’ve fallen in need of the 25 saves aim at this level, reassess your method with private texts and emails earlier than diving into social media. In the event you can’t get your present followers to pre-save your songs, you’ll have a tougher time changing new ones.
Provide incentives to pre-savers (75 pre-saves)
Between private messages to your internal circle, a compelling e mail blast, and a flurry of social media posts, try to be sitting round 75 pre-saves.
At this stage, you’re in all probability about one or two weeks away from launch day. That is the proper window to launch a giveaway, announce an occasion that drives extra saves, or start providing incentives for pre-savers.
In the event you’re organizing a launch present or listening get together, provide a reduction to followers who pre-save (and retroactively apply to any earlier pre-savers).
In the event you’re not internet hosting a celebratory occasion, give just a few fortunate pre-savers a free piece of merch, a particular dwell recording, or bodily format.
Double down on what’s labored and leverage anticipation (100 pre-saves)
Now that you simply’ve reached 75 pre-saves, you’ve completed a good quantity of experimenting. You’re starting to see the place your promotional content material is resonating and what drives followers to behave. To succeed in your last 100 saves, double down on channels with the very best engagement.
At this stage, you’re additionally possible per week or much less out out of your launch. It’s time to tug all of the stops! Shift your messaging from “pre-save so that you’ll have it when it’s out” to “my launch arrives in X days!” Maximize promotion round your giveaway
You’ll be able to enter a customized thanks message in your Present.co pre-save hyperlink notifying folks of any particular occasions or content material they will anticipate on launch day.
Conclusion
Reaching 100 pre-saves is an indication that your followers are engaged and excited to your launch – it’s additionally a proper of passage for rising artists. You’ll be taught so much in these first 100 saves!
A pre-save marketing campaign is a helpful check to know your growing fanbase. Pay attention to the ways and channels that assist you to attain present and new audiences and efficiently drive them into motion. Carry these insights past launch day to maintain your viewers engaged and rising. You’ll lay the inspiration for stronger fan relationships with each launch.
Prepared to start out rising your fanbase along with your subsequent launch? CD Child gives industry-leading distribution and actionable insights to a rising group of over two million unbiased artists identical to you. Create an account to start out taking your music additional.
