You already know TikTok is among the greatest forces in music discovery at present. However how do you chop by the noise and get your track in entrance of the precise listeners? Spark Adverts is perhaps your secret weapon.
In contrast to conventional adverts, Spark Adverts allow you to enhance actual TikTok posts — both from your individual account or from creators speaking about your music. That makes the content material really feel extra native to the platform, and it usually performs higher due to it.
On this information, we’ll stroll you thru tips on how to arrange Spark Adverts utilizing your current TikTok posts — so you may develop your attain, develop your social following, and get extra ears in your music.
Earlier than You Start
Earlier than diving into adverts, double-check that your music is offered on TikTok. In case you distribute by CD Child, you’re all set — your releases are routinely delivered to TikTok (together with 150+ different platforms).
As soon as your music is dwell, head to TikTok for Enterprise to enroll or log in to your advert account. Then, you’re prepared to start out constructing your marketing campaign.
Step 1: Set Your Aim
First issues first: resolve what success seems to be like. Are you making an attempt to develop your TikTok following? Promote a brand-new single? Drive individuals to your Spotify hyperlink?
When establishing your marketing campaign in TikTok Adverts Supervisor, you’ll decide an Goal — this tells TikTok what sort of outcomes you need. For many impartial artists, the very best choices are:
- Site visitors—Ship customers to a vacation spot like your HearNow music touchdown web page or Spotify profile
- Video Views—Get extra individuals watching your video content material
- Conversions—Optimizes for distinctive off-platform actions, like signing up in your mailing record
FYI: The Conversions goal requires you to put in the TikTok Pixel—a small piece of code you may add to your web site. It helps TikTok monitor person actions and optimize your marketing campaign towards the specified outcome.
Step 2: Discover Your Very best Viewers
TikTok’s For You feed can work magic — however in the case of paid adverts, you need to assist the algorithm by pointing it in the precise path. That’s the place focusing on is available in.
Demographic Focusing on
Select places, age ranges, and different fundamentals that replicate your fan base. You’ll be able to tweak these settings as your marketing campaign runs, so don’t fear about getting it good on day one.
Curiosity and Habits Focusing on
TikTok lets you goal customers based mostly on what they like and the way they have interaction on the platform. You’ll be able to give attention to individuals who work together with sure pursuits, observe associated creators, or have interaction with related hashtags, like #newmusic and #indieartist
Superior Viewers Focusing on
Wish to re-engage your present followers? Add your electronic mail record to create a Customized Viewers. You can too construct Lookalike Audiences — TikTok will discover new customers who behave like your present followers.
⚠️ Heads up: You’ll want no less than 1,000 emails to create a customized viewers.
Professional Tip: Belief the algorithm. TikTok’s advert algorithm learns quick — however provided that you give it area. Whereas it’s tempting to get tremendous particular, overly slender focusing on and fixed edits can harm your outcomes and impede the algorithm’s studying course of.
Price range Tip: TikTok requires a minimal spend of $20/day per advert group. That’s larger than some platforms, however with robust artistic and sensible focusing on, even small campaigns can see spectacular outcomes.
Step 3: Select Your Content material Wisely
Spark Adverts are all about boosting current TikTok posts — so your advert doesn’t really feel like an advert. One of the best-performing Spark Adverts don’t really feel overly polished. They really feel actual, relatable, and native to the platform. Listed here are some artistic ideas to start out you off!
- A catchy efficiency or snippet of your track’s hook
- A behind-the-scenes have a look at making the monitor
- A pattern you’ve put your individual spin on
- A fan’s put up that you simply’ve gotten permission to re-share and Spark!
⚠️ Heads up: Your Spark Advert will use the very same caption as the unique TikTok put up — it could actually’t be edited. In case your video says one thing time-sensitive like “New single out Could 15,” be sure you pause the advert as soon as that date has handed.
Spark just a few totally different natural movies and see what takes off with some advert spend behind it. If a specific video begins outperforming the remaining, pause the others to shift your finances to the winner.
Step 4: Monitor and Optimize
You sparked a video – now what? You’ll be capable to see views and engagement begin to climb in your natural feed, however be certain to verify into your Adverts Supervisor to watch key metrics. Relying in your marketing campaign, listed here are some metrics to keep watch over:
- Site visitors Goal: Click on-through fee (CTR), value per click on (CPC), and complete clicks
- Video Views Goal: Complete video views, 100% video views, and value per view
In case you’re not seeing the outcomes you need, strive testing new content material, adjusting your viewers, or reallocating finances to better-performing adverts. Simply be sure you give every edit just a few days to assemble information earlier than making main modifications.
Remaining Ideas
You don’t want a viral second to succeed on TikTok. With Spark Adverts, you may take a put up that’s already gaining traction and amplify it to succeed in much more listeners — all with out disrupting the native really feel of the platform.
The subsequent time you put up, don’t simply cross your fingers and hope the algorithm picks it up. Use Spark Adverts to present your finest content material a lift — and provides your music the momentum it deserves.
