A complete music launch technique can ship you scrambling in a couple of instructions to hold out all of the features of your marketing campaign, from advertisements to e mail sends to social posts and extra.
Present.Co simplifies that course of by offering a robust suite of instruments that empower you to run efficient advertising and marketing campaigns. And should you’re a CD Child member, you’ll obtain full entry totally free.
What can I do with Present.Co?
From a single hub you possibly can:
- Launch a Spotify pre-save marketing campaign
- Run advertisements on Rolling Stone, Pitchfork, and extra
- Drive streams and video views
- Attain new listeners with Spotify audio advertisements
- Premiere a YouTube video
- Develop your social following
- Construct your e mail record
- Reward your followers
CD Child artists can register by way of their dashboards and run a number of campaigns directly.
On this weblog, we’ll stroll you thru three important sorts of Present.Co campaigns you should use to assist your upcoming launch.
The right way to launch a Spotify pre-save marketing campaign
Why it issues: Pre-saves allow you to construct hype earlier than launch day, enhance your first-week numbers, and sign to Spotify that your observe deserves algorithmic programming.
Steps to set it up:
- In your Present.Co dashboard, choose Spotify Pre-Save.
- Enter your Spotify URI and launch date. (Word, this isn’t your Spotify URL. A URI is a Uniform Useful resource Identifier used to find your artist profile, releases, and tracks throughout the platform).
- Add your cowl artwork (or use a press photograph in case your paintings has textual content).
- Customise the expertise:
- Allow auto-follows and e mail assortment so non-Spotify followers can be part of your record.
- Add a thank-you message or redirect to bonus content material (like a personal video or contest).
- Allow auto-follows and e mail assortment so non-Spotify followers can be part of your record.
- Select textual content shade, set regional concentrating on, and (non-compulsory) add Google Analytics or a Fb Pixel.
- Preview your touchdown web page, then hit Launch.
- When you’ve launched your pre-save marketing campaign, you possibly can analyze visitors by way of the Present.Co dashboard.
Professional Tip: Set this up not less than 3 weeks earlier than launch day so you could have sufficient time to put it on the market.
The right way to run Spotify advertisements
Why it issues: Advertisements expose your music to new listeners, and with exact concentrating on, you possibly can be sure to’re reaching the correct followers.
Steps to set it up:
- Create a brand new Audio Marketing campaign in your Present.Co dashboard.
- Add your marketing campaign particulars:
- Inner identify and tags
- Begin and finish dates (schedule not less than 3 days out for approval)
- Your price range and goal area/style
- Add your advert property:
- Voiceover script (30 seconds, with a transparent name to motion
- Backing observe (use your personal music!)
Picture (640×640, below 500KB, branded together with your artist identify)
- Preview your advert to verify steadiness (voiceover should be 20db over music).
- Verify and submit for approval.
Professional Tip: Advertisements with no voiceover + CTA might be rejected. Make your message easy and direct: “Stream my new single now!”
The right way to create interactive music or video advertisements
Why it issues: Interactive advertisements provide you with placements on high-profile websites like Pitchfork and Rolling Stone whereas monitoring streams as if a customer had been visiting your precise streaming platform profile.
Steps to set it up:
- In your Present.Co dashboard, select Interactive Advert.
- Choose your media supply: Spotify, YouTube, Apple Music, or SoundCloud.
- Enter your observe URI or video hyperlink.
- Set your inventive:
- Vacation spot URL (greatest to hyperlink on to your observe, playlist, or album)
- Background picture or shade
- Header textual content (tune description or CTA)
- Vacation spot URL (greatest to hyperlink on to your observe, playlist, or album)
- Configure your marketing campaign:
- Identify, tags, dates, and regional targets
- Select your placement tier:
- Discovery: widest attain, decrease value
- Focused: balanced visitors + CPM
- Premium: prime websites (price range $150+)
- Discovery: widest attain, decrease value
- Preview, enter cost, and publish.
Professional Tip: Use Premium placements if you’re selling a serious launch or music video — the credibility enhance is value it.
Conclusion
Present.Co offers CD Child artists a whole advertising and marketing toolkit that makes skilled campaigns accessible with out the educational curve of conventional advert platforms.
- Pre-saves construct release-day momentum.
- Spotify audio advertisements put your music in new ears.
- Interactive advertisements increase your visibility on main music websites.
Begin small, take a look at one marketing campaign, and see what drives essentially the most traction in your music. Then double down on the methods that resonate together with your followers.
