The world of music advertising is at all times evolving, and as a DIY musician, it’s vital to remain in-the-know about new methods to achieve listenership and followers to your music. If reaching new ears on Spotify is a precedence for you in 2025, look no additional than Spotify for Artists’ Marketing campaign Equipment, a set of instruments particularly made to amplify your music and construct lifelong followers — proper the place streaming occurs.
Social media, billboards, and out-of-home adverts might help you broadly attain listeners, however there’s one factor these instruments are missing: proximity. Utilizing marketing campaign instruments on Spotify permits new listeners to shortly carry out the actions you need them to take: streaming, saving, and playlisting your tracks.
Right here’s a fast have a look at what you’ll discover in Spotify for Artists’ Marketing campaign Equipment:
Playlist Pitching
Playlist pitching is a free software accessible to you if you distribute your music to Spotify. While you use CD Child for distribution, you’ll achieve entry to a verified artist profile on Spotify and your Spotify for Artists dashboard. That’s the place you’ll be able to submit your unreleased music for playlist consideration by Spotify’s editorial workforce. Be sure to submit your music for consideration at the least one week earlier than its launch date.
Discovery Mode
Discovery mode permits you to broaden the attain of your music in customers’ personalised playlists. Simply choose the songs which can be a precedence for you, and Spotify will use that sign to assist your songs discover listeners who will love them.
In case your music is eligible for Discovery Mode, you’ll see a Discovery Mode part in your Campaigns tab in Spotify for Artists. Discovery Mode continues to be in beta part right now and isn’t accessible to everybody.
Vital notice: whereas Discovery Mode has no upfront prices, a 30% fee on earned recording royalties is collected by Spotify on tracks opted into this system.
Marquee
Need to seize listeners’ consideration as quickly as they open Spotify? Attempt Marquee, a full-screen, sponsored suggestion of your new launch. When a listener clicks on a Marquee, they’ll save or go on to your new launch, the place they’ll focus in your music.
Showcase
Showcase is Spotify’s latest sponsored suggestion, letting you promote your music to probably listeners at any time with a cellular banner on their Spotify dwelling web page. You possibly can highlight each new releases and music out of your catalog for any event, like launch anniversaries or holidays, or use Showcase to re-engage followers for an older launch.
Prepared to offer your music a lift on Spotify this yr? Try Spotify for Artists’ Marketing campaign Equipment to get began!
