OnlyFans, the UK-based video streaming platform infamous for its grownup content material, has been pouring billions into the pockets of its creators.
Since its launch in 2016, the app has paid out a jaw-dropping $20 billion to over 4 million content material creators, based on Chief Government Officer Keily Blair, who spoke at Bloomberg’s Screentime convention in Los Angeles. The money stream isn’t coming from advertisers—OnlyFans doesn’t settle for promoting or monitor its prospects—however from subscriptions, pay-per-view occasions, and suggestions. The platform’s 400 million customers are free to spend large on their favourite creators, fueling a goldmine of customized content material.
Blair defined that over half of the corporate’s income comes from micro-transactions, a method that’s working wonders for the app. “P### is free on the web,” Blair stated. “I feel the rationale why individuals pay for OnlyFans is as a result of they wish to have interaction with these explicit creators. It’s due to the power to customise in addition to to ask for particular content material.” This stage of interplay and customization has set OnlyFans aside from different social media platforms, which have struggled to make subscription fashions work.
In an try to broaden its enchantment past grownup content material, OnlyFans has even began providing grants to musicians and different entertainers. The corporate promoted Blair to CEO in 2023 to additional push its transfer into mainstream leisure.
The platform’s profitable mannequin has made millionaires out of a few of its high creators. Excessive earners embrace viral star Daniel “Money Me Outdoors” Bregoli and rapper Iggy Azalea, each of whom have capitalized on their huge followings. In accordance with a current report from TMZ, Bhad Bhabie has disclosed her staggering earnings from OnlyFans, surpassing a powerful $57 million since 2021. Sources verify the authenticity of those earnings, with receipts backing up the claims.
