What’s an digital press package (EPK)?
When you’re networking throughout the music business, an EPK gives the important info and property for somebody who’s new to your work – simplifying the introduction course of and saving you time.
Your digital press package (EPK) is a digital portfolio that showcases your music, bio, visuals, and press supplies in a single web page for simple reference. You need to use your EPK to pitch the press, venues, festivals, labels, and reserving brokers.
Core Parts of an EPK
EPKs can range in construction, however they need to embrace the identical important components:
Music
- A promotional hyperlink repository of your greatest tracks or a lead single out of your newest launch
- Non-obligatory: Downloadable high-quality audio recordsdata (for instance, if {a magazine} is premiering your subsequent single, they may request an MP3 hyperlink)
Artist Bio
- When you don’t have an artist biography already, you may make a easy one that features important info like your style, hometown, member names and devices, and an artist assertion. You’ll be able to revise and enhance your bio as you develop, however offering sufficient info to introduce your self and your music is essential.
- Together with “for followers of” or “feels like” sections that embrace comparable artists can assist contextualize your music
Press Pictures
- Embrace high-resolution pictures that characterize your model and elegance.
- Supply quite a lot of pictures (e.g., close-ups, efficiency pictures) for media use in a number of dimensions (panorama, vertical, and sq.).
Movies
- Embed or hyperlink music movies, reside performances, or promotional clips. Reside performances are particularly useful for reserving.
- Guarantee movies are of top quality and replicate your inventive imaginative and prescient.
Press Protection Highlights:
- Embrace press protection: quotes from media shops, evaluations, or notable mentions.
- Spotlight any awards or recognitions you’ve acquired.
Ticket Historical past and Upcoming Reveals
- Listing confirmed performances with dates, venues, and areas.
- Replace frequently to maintain business professionals knowledgeable
- Non-obligatory: When you’re pitching a brand new booker or an agent for a gap slot, together with relavent ticket historical past inside your EPK or electronic mail can assist construct your case.
Contact Data
- Present particulars for reserving, administration, and press inquiries.
- Embrace hyperlinks to your official web site and social media profiles.
Design & Format Ideas
Your EPK ought to replicate your model, however it’s additionally a sensible software. So hold it clear, organized, and scannable. Make sure the EPK is simple to navigate and mobile-friendly.
Professional tip: Ship your EPK to some business professionals and request suggestions!
EPK Codecs
Make your EPK accessible in several codecs so it’s accessible in any circumstance: whether or not you’re on the go or sending an electronic mail from house.
- On-line EPK: Hosted in your web site or a devoted platform, accessible by way of a URL.
- Downloadable PDF: A conveyable model that may be emailed or shared offline.
- Enterprise card hyperlink: A printed enterprise card with a QR code to your EPK.
Finest Practices
- Maintain content material up-to-date along with your newest releases and achievements.
- Tailor your EPK to the precise viewers or objective (e.g., reserving brokers vs. media shops).
- Proofread all textual content for readability and professionalism.
Conclusion
It’s as simple as that! Keep in mind, your EPK can evolve, too: from constructing out your artist bio as your profession progresses to revamping the branding to match the themes of an upcoming launch. The aim stays the identical: make important details about your artistry simple for different business professionals to reference, share, and study from.
