UPDATE: On additional inspection, Kendrick Lamar’s jacket truly reads S/S/2024, as in it’s a part of the spring/summer time assortment. You’ll be able to see a greater high quality image of the Martine Rose jacket beneath.
Earlier story:
Compton legend and arguably one of many biggest hip hop lyricists of all time, Kendrick Lamar, has occupied the thoughts house of followers of rap throughout the globe for a scorching minute now.
Doubling down on the momentum from his feud with Drake, the rapper lately launched the official video for ‘Not Like Us,’ and protected to say, followers are dissecting each body for clues to a possible full size mission.
Certain sufficient, one peculiar factor that stood out has been the date on Kendrick’s jacket from the music video, which reads the date “8/8/2024,” which is being broadly interpreted as the discharge date for the upcoming mission. Now, one would assume it’s only a coincidence, if it weren’t for the overwhelming proof in help of the speculation — particularly contemplating Kendrick’s love for Easter Eggs with numbers and dates. For starters, his newest live performance ‘The Pop Out: Ken & Mates’ occurred on Juneteenth, whereas the music video has come out on the 4th of July (the American Independence Day).
Now, everyone knows how a lot Kendrick was impressed by Kobe Bryant (and vice versa), and we additionally know Kobe’s jersey numbers to have been 8 and 24 respectively. As an LA legend that handed away earlier than his time, the date has particular relevance and is a type of uncommon alternatives for Kendrick to double down on the love he has for LA.
Now on the threat of over-speculation (which hilariously, and even legitimate causes, is a mark of the Kendrick fanbase), a private remark is how the date August 8 when added divided by the yr 24, offers us 0.666 [(8+8)/24= 0.666]. This solely turns into related if certainly meant, and would allude to Drake’s affiliation with the Six, in addition to Kendrick’s opening of ‘Not Like Us,’ the place he references the phrase, “I see useless individuals” from the film, The Sixth Sense.
Now look, we all know it appears excessive, however for those who’ve heard Kendrick’s psychological arithmetic on the Pusha T collab, ‘Nosetalgia,’ you simply comprehend it isn’t too far fetched for a person like Dot. To not point out the truth that 666 would tie in properly with Kendrick’s portrayal of Drake because the satan who performs manipulative tips.
All this hypothesis is, after all, in comply with as much as a sequence of diss tracks by Kendrick, one in all which was the observe ‘6.16 in LA.’ This observe itself follows the identical sort of patterns Kendrick is legendary for: layer on layer of that means and significance. As an illustration, 6.16 is imagined to be a play on Tupac’s birthday, the date Kendrick met Drake for the primary time, the reference to Drake’s timestamp primarily based releases, and a lot extra. The video beneath completely captures the hidden (or speculated) meanings behind the observe.
With Kendrick teasing a brand new snippet in the beginning of the ‘Not Like Us’ video, this can be very possible {that a} mission is coming quickly. Even Kendrick’s shut associates, the likes of DJ Hed, insinuated that one thing large is underway. All now we have to do now could be sit again and wait to see if the predictions are true in any means, form, or type. Keep tuned!
— DJHed (@DJHed) July 5, 2024