GloRilla Teases “Process” Video with Latto
GloRilla is able to ship extra visible warmth from her extremely profitable debut album Superb. After the preliminary success of her 16-track album and chart-topping hits, she’s now set to drop a extremely anticipated music video for the track “Process.” That includes the powerhouse rapper Latto, the video guarantees to be an thrilling visible deal with for followers. The video, previewed earlier this week, is about to drop on February 4, and it’s certain to maintain the excitement round GloRilla’s rising profession going sturdy.
However that’s not all—GloRilla has additionally introduced the dates for her Superb tour, set to kick off in March. Followers can anticipate high-energy performances and a setlist packed together with her largest hits. Learn on to get all the small print in regards to the video, tour, and what’s subsequent for GloRilla!
GloRilla’s “Superb” Album: A Main Milestone
When GloRilla dropped her debut album Superb, it was clear that she was able to cement herself as one among hip-hop’s most promising new stars. The album contains a various lineup of visitor artists, together with the legendary Kirk Franklin, Megan Thee Stallion, and the infectious Sexyy Purple, amongst others. With such a spread of collaborations, Superb grew to become an prompt hit, touchdown at #5 on the Billboard 200 in its debut week.
From the high-energy anthem “Whatchu Kno About Me” with Sexyy Purple to deeper, extra introspective tracks like “Queen Of Memphis,” GloRilla showcased her versatility as an artist. The album blends southern rap with mainstream enchantment, whereas nonetheless staying true to Glo’s Memphis roots.
Furthermore, what’s attention-grabbing about Superb is its potential to steadiness industrial success with genuine storytelling. Whether or not she’s flexing her abilities on upbeat, braggadocious tracks or getting introspective about her journey, GloRilla proves she’s a multi-dimensional artist with lots to say. And now, she’s able to take that storytelling to the visible realm.
The “Process” Video: Set to Be a Cinematic Expertise
When GloRilla teased the video for “Process” on Monday evening, followers instantly bought excited. The preview hints at a visible remedy that pulls inspiration from the 1996 basic movie Set It Off. Within the preview, we see GloRilla and Latto in full-blown boss mode, able to take over the sport. The movie-like theme is a nod to a time when storytelling in music movies was simply as necessary because the track itself. For a track like “Process,” which options each GloRilla and Latto spitting exhausting bars, this visible course couldn’t be extra becoming.
The Set It Off reference is essential. The 90s movie about 4 girls pulling off a financial institution theft was filled with grit, model, and emotion. Those self same parts are prone to play a serious function within the “Process” video, the place each GloRilla and Latto will most likely faucet right into a daring, no-nonsense aesthetic. Followers can anticipate heavy drama, excessive stakes, and loads of fierce moments.
Moreover, the video’s launch on February 4 couldn’t be extra excellent, because it marks the start of a brand new chapter in GloRilla’s profession. Between the music, the visuals, and the strategic timing of the discharge, this video is about to construct much more anticipation for the album and her upcoming tour.
Large Glo x Large Mama @Latto !!! Process video out tomorrow morning
pic.twitter.com/9VfQAr8LQC
— GloRilla
(@GloTheofficial) February 4, 2025
GloRilla and Latto: A Dynamic Collaboration
If you mix GloRilla’s Memphis vitality with Latto’s Southern-flavored lure model, the result’s a rap powerhouse duo. Each artists have been on the rise over the previous few years, every carving out their very own lane in hip-hop. Latto, who gained important consideration with hits like “Large Power” and “Muwop,” enhances GloRilla’s uncooked, unapologetic supply completely.
Their collaboration on “Process” is likely one of the standout moments on Superb. The observe brings out the very best in each artists, and the chemistry they share is obvious. Latto’s playful, but assured verses mesh properly with GloRilla’s straight-to-the-point bars, making the track one of the crucial dynamic on the album.
Within the video, followers can anticipate Latto to convey her signature swagger and sharp visuals, whereas GloRilla continues to show why she’s one of the crucial thrilling voices in rap at present. With their mixed star energy, this video has all of the makings of a visible and cultural second.
What’s Subsequent: GloRilla’s Superb Tour
As if the Process video wasn’t sufficient to get followers hyped, GloRilla has additionally introduced the dates for her Superb Tour. Set to kick off on March 5 in Oklahoma Metropolis, the tour will convey GloRilla’s vitality to cities throughout the U.S., culminating with a particular hometown efficiency in Memphis. Whereas the ultimate date and venue for her Memphis present have but to be revealed, the anticipation is already constructing for what guarantees to be an unforgettable present.
GloRilla has at all times been recognized for her fiery stay performances, and the Superb Tour will give followers an opportunity to see her uncooked vitality in particular person. Whether or not performing her bangers or deep cuts from the album, GloRilla is bound to depart a long-lasting impression on concertgoers.
For followers questioning what they will anticipate, GloRilla’s stay exhibits are sometimes crammed with high-energy moments, crowd interplay, and a mixture of her favourite tracks. Given the success of Superb, it’s secure to say her upcoming performances can be nothing wanting spectacular. This additionally comes after Glo was nominated for two Grammys, for her “Yeah Glo” single. (Greatest Rap Music and Greatest Rap Efficiency)
The Rise of GloRilla: From Memphis to International Stardom
GloRilla’s rise within the rap sport has been nothing wanting meteoric. From her viral breakout observe “F.N.F. (Let’s Go)” to her present place as one of the crucial sought-after artists in hip-hop, GloRilla has already achieved what many rappers spend years making an attempt to perform. Her success is a testomony to the ability of exhausting work, authenticity, and staying true to 1’s roots.
Hailing from Memphis, GloRilla brings a singular perspective to the style. Her music displays the gritty streets of her hometown whereas tapping into common themes of resilience, empowerment, and success. This mix has allowed her to resonate with followers not solely within the South however internationally.
Her potential to mix catchy hooks with sharp lyricism makes her an artist to observe within the coming years. With every new launch, GloRilla continues to push the envelope and experiment with new sounds and visuals, setting herself other than the competitors.
Followers Can’t Look ahead to Extra: What to Anticipate in 2025
Trying forward, 2025 is shaping as much as be one other huge 12 months for GloRilla. After the discharge of her Superb album, the accompanying visuals, and the upcoming tour, it’s clear that GloRilla is positioning herself to be a serious pressure in hip-hop for years to return. Her followers, recognized for his or her timeless assist, are eagerly anticipating her subsequent transfer.
Whether or not it’s extra collaborations, extra visuals, or perhaps a new album, GloRilla’s potential to evolve and hold issues contemporary is what makes her one of the crucial thrilling artists within the sport proper now. Because the “Process” video drops and the tour begins, anticipate GloRilla to proceed to rise.
Conclusion
With the discharge of the “Process” video and the announcement of her Superb Tour, GloRilla is setting the stage for much more success in 2025. From the star-studded collaborations on her debut album to her unforgettable stay performances, GloRilla is displaying no indicators of slowing down. Whether or not you’re a longtime fan or simply discovering her music, now’s the proper time to leap on the GloRilla bandwagon.
As her profession continues to soar, one factor is obvious: GloRilla is right here to remain, and he or she’s simply getting began.
