Supply: Laura Jane Coulson / Laura Jane Coulson
Pharrell Williams continues to create with goal. His Humanrace model has partnered with evian for a tennis assortment.
Supply: Hadda / Hadda
As reported by Blavity, the Virginia Seashore native has yet one more co-branded effort so as to add to this resume. This week, his Humanrace model introduced a limited-edition drop impressed by tennis with evian, the official water of the US Open. Their intention was to have fun the game whereas injecting the spirit of New York Metropolis, the place the match has been hosted since 1987. Included within the drop is 1 / 4 zip sweater, shorts, t-shirt, caps, and an expandable carry-all bag. All of the items are created from 100% pure fibers and are manufactured in the US.
Pharrell defined his imaginative and prescient for the initiative in a proper assertion. “Every bit on this line displays my perception that being effectively is a way of life,” he stated. “Water’s the essence of life, proper? We are able to’t reside with out it. So it’s solely pure for Humanrace and evian to return collectively for this collaboration. It’s all about celebrating what retains us related, conscious, and transferring.”
The water model additionally detailed why this co-branded effort made was a no brainer. “The collaboration between evian, Pharrell and Humanrace encapsulates the spirit of our ‘Dwell Younger’ ethos,” stated Leeni Hämäläinen, advertising director for evian in North America. “Whether or not sporting the modern tenniscore assortment round city, celebrating with the area people on the US Open or sipping on our pure spring water from the French Alps, we wish to encourage individuals to embrace pleasure and wellbeing – each bodily and emotionally.”
The evian x Humanrace capsule assortment will accessible beginning Aug. 24 on Humanrace.com.
Supply: Laura Jane Coulson / Laura Jane Coulson
