In stunning information, it appears as if BET has suspended the Hip Hop Awards and Soul Practice Awards for tv indefinitely. However fret not, for BET CEO Scott Mills reveals the rationale, and it could must do one thing with revamping the codecs to a extra fashionable commonplace. In a latest interview with Billboard, Mills spoke concerning the rumors and palpable chatter across the nature of award reveals and their existence.
He says, “…it’s much less about them being not and extra about our staff having to reimagine them for this altering media panorama that we discover ourselves in. I feel what we’re going to see are extra individuals taking franchises and saying, ‘This might need began on linear tv, however now I’m going to maneuver it to a different area. Do I transfer it to streaming? Or do I transfer it to a different platform?’
So for BET linear, we’ve got suspended the Soul Practice and Hip-Hop award reveals. However we’ve got a staff that’s actively fascinated by the place these award reveals would possibly greatest stay because the media local weather continues to evolve. They aren’t gone. And we additionally nonetheless have the NAACP Picture Awards and the Stellar Awards.”
For a lot of, it is a heartbreak nonetheless, for the awards are actually anchored within the expertise of tv and coming collectively of group. With digital landscapes extra distant and fragmented than ever earlier than, what would this transfer do to the way in which tradition is obtained and shared inside the hip hop group? Keep tuned to search out out!
