Arby’s Launches Steak Nuggets & Pusha-T Is Positive To Make Cash Off The Advert Marketing campaign

Pusha-T helped Arby’s serve bars and bites because the chain rolled out Steak Nuggets nationwide, mixing steak taste with Hip-Hop royalty.

Arby’s resides as much as its well-known slogan in a means that might make Pusha-T proud.

The Atlanta-based fast-food chain launched its modern Steak Nuggets nationwide on October 6, 2025, marking what the corporate calls an “solely new approach to nugget.”

The limited-time providing options tender, juicy, hand-cut, bite-sized morsels of steak, seasoned with garlic and pepper for a daring, smoky taste, in accordance with the product announcement. These aren’t your typical hen nuggets – they’re seared, smoked steak items designed for comfort and portability.

“Who doesn’t love tender and savory steak? However, till now, it’s been inconvenient to eat, notably on the go,” stated Jeff Baker, Chief Advertising and marketing Officer at Arby’s. “That’s why we created this new modern product. Two of America’s favourite meals—nuggets and steak—mixed to create Arby’s Steak Nuggets. No knife wanted, fork non-obligatory.”

Apparently, Arby’s “We Have the Meats” marketing campaign has a Hip-Hop connection. Rapper Pusha-T, who co-wrote McDonald’s “I’m Lovin’ It” jingle in 2003, has been incomes royalties from Arby’s commercials since 2018.

The marketing campaign makes use of Yogi and Skrillex’s 2014 EDM hit “Burial” that includes Pusha-T and regardless of his voice not showing within the adverts, he owns 40 p.c of the observe and will get paid each time it airs.

This isn’t Arby’s first check of the steak nuggets idea. The chain launched the merchandise in choose markets earlier this yr, together with three Southern cities, earlier than the nationwide rollout.

Associated