A Temporary Historical past Of Chief Keef & True Faith Denims

“Faux Trues, that’s that sh*t I don’t like,” Chief Keef rapped on his breakout hit, “I Don’t Like.” His model has been synonymous with True Faith from the soar. As the enduring denim model regained its footing in hip-hop, Chief Keef helped re-introduce them as a staple. Certain, True Faith locked in its legacy within the rap rockstar period, due to Jim Jones, nevertheless it was Chief Keef who made it fly for the youth coming into the 2010s.

Over a decade later, Chief Keef and True Faith have joined forces for his or her second collaboration. Below the Chicago rapper’s model, Unhealthy Climate, they launched a capsule assortment that fuses their distinct kinds harmoniously. So, with that in thoughts, it’s value reflecting on Chief Keef’s relationship with the legendary denim model. 

References to True Faith have been scattered throughout Chief Keef’s catalog, from songs like “I Don’t Like,” and, in fact, “True Faith Fein.” The latter, that includes ​​Yale Lucciani, made it abundantly clear that his appreciation for True Faith grew to become an obsession. “True Faith Fein” appeared on Again From The Useless and on the quilt, the rapper donned the model’s clothes blatantly.

“I made that one after I had lastly received some cash, some chedda cheese,” he advised Advanced in 2022 about “True Faith Fein.” “I used to go purchase all True Faith with all my cash. I’d simply purchase all of the True Faith denims, True Faith shirts. I used to even purchase the True Faith lady’s shirts typically as a result of they had been so laborious. I used to simply purchase a lot True Faith I made a decision I ought to make a tune.”

The model wasn’t essentially a staple in Chicago style on the time nevertheless it undoubtedly spoke to the native hustlers within the metropolis. “You’d see the fly ladies carrying it. You’d see the fly boys carrying it. Not too many individuals had it in Chicago, however I don’t know. I simply grew to become a giant fan of it, seeing the type of the denims,” he defined earlier than detailing its sentimental worth. “I wished to be fly. So, it made me a fan of True Faith. My first True Faith match was truly from my pal. He handed away, however I had worn his True Faith match to my first present. I had the total match, the jean jacket and the jean pants.”

His affect on the True Faith model is plain. The truth is, a whole lot of the Glo Gang merch took inspiration from the model’s colours and designs. So, when the tenth anniversary of Lastly Wealthy and Again From The Useless got here round, it solely felt acceptable that the 2 linked for a collaboration. True Faith enlisted Chief Keef to design his capsule to have a good time the milestone, and the rapper’s persona was written throughout it. 

Although Chief Keef’s early music had a grim tone to it that derived from his experiences rising up in Chicago, there’s little doubt that his visible aesthetic has a enjoyable and nostalgic childhood really feel to it. His assortment with True Faith included designs with flames, bubble letters, and cartoon skulls. “What impressed it’s actually simply how I’m, kinda enjoyable. The colours, I like stuff like that. In the event you’ve seen my model Glo Gang Worldwide, in case you take a look at that stuff, you’ll see how enjoyable and colourful it’s. We received the solar and the moon. I similar to enjoyable stuff. That’s simply how I’m,” he defined to Advanced. The rapper added that he designed all the pieces for this assortment himself.

Two years later, Chief Keef reunited with the denim model. This time, it was a collaboration between his model, Unhealthy Climate and True Faith. Coming off the heels of a extensively spectacular yr, which included the discharge of Almighty So 2 – an AOTY contender – and his first homecoming present in Chicago at Summer time Smash this previous weekend, the Unhealthy Climate x True Faith retains the rapper’s momentum excessive. Nonetheless, it’s not nearly propelling his profession. The previous few years of witnessing how his affect has trickled right down to a brand new technology has sparked a want to meet his potential as a frontrunner in hip-hop. 

“I wished to convey my imaginative and prescient to life so my followers can actually really feel it,” Keef advised Advanced of the marketing campaign. “Directing the photoshoot was like portray an image of what this assortment means—uncooked, actual and revolutionary. It’s not simply in regards to the garments, it’s about making a press release and pushing the tradition ahead. I’m hyped for everybody to see what we’ve put collectively.”

In the end, it is a illustration of his affect. “Items characteristic co-branded {hardware}, heavyweight materials, classic dyes, and distinctive textures, paying homage to the model’s historical past whereas signaling future development. A standout characteristic is the double pockets, impressed by Chief Keef’s early days of stacking his True Faith Denims. This assortment merges previous influences with modern inventive, creating one thing actually distinctive. The gathering contains t-shirts, denim vests, denims, bandanas, and a beanie that embody Chief Keef’s type. Take a look at the True Faith x Unhealthy Climate collaboration above and tell us your ideas within the feedback beneath.