
- Genesis has been noticed testing a full-size electrical SUV, anticipated to be referred to as the GV90
- The Genesis Neolun idea unveiled in 2024 previewed the design
- A market launch in 2026 is at the moment anticipated
Genesis’ largest SUV at current is the midsize GV80, however the automaker has been noticed testing a full-size providing tipped to be badged because the GV90 and powered completely by batteries.
The GV90 prototype is closely camouflaged, however particulars just like the daytime working lights, aspect indicators, and lightweight strips for the taillights can clearly be seen. All of them match up with the design featured on Genesis’ Neolun idea from 2024, a full-size electrical SUV whose form can be much like the SUV seen testing right here.

Genesis Neolun idea
The driving force of the GV90 prototype, in an try to evade photographers, ended up crashing the automobile right into a ditch, permitting our photographer to get some snaps of the inside. The prototype was fitted with 4 particular person seats cut up over two rows, a configuration well-liked with chauffeur-driven autos in components of Asia, particularly China.
The SUV in our spy pictures options standard doorways, whereas the Neolun idea got here with coach-style doorways on the rear and in addition skipped a B-pillar.
The Neolun identify is a portmanteau of the Greek neo and Latin luna, which interprets to “new moon.” It is meant to suggest Genesis’ intention of delivering technological innovation in its future autos, the automaker stated on the idea’s reveal.
One of many improvements the GV90 is anticipated to usher in is Hyundai Motor Group’s next-generation EV platform, generally known as the IMA (Built-in Modular Structure). The brand new platform is an evolution of the present E-GMP design utilized by Hyundai Motor Group, however whereas the E-GMP has completely different battery techniques for every automobile it helps, the IMA can have a standardized battery. Different key parts, just like the motors (of which there shall be 5 sorts), may even be standardized.

2027 Genesis GV90 spy pictures – Picture by way of Baldauf
Genesis hasn’t talked about plans for a GV90, however a market launch in 2026 is anticipated, that means we’ll doubtless see the automobile arrive as a 2027 mannequin within the U.S. Manufacturing might also happen right here, particularly at Hyundai Motor Group’s so-called Metaplant in Bryan County, Georgia.
For the U.S. market, third-row seats and a variety of at the very least 300 miles are shaping as much as be the minimal for this class of car. Different electrical full-size SUVs within the luxurious section embrace the Cadillac Escalade IQ and Mercedes-Benz EQS SUV.