Creating content material to advertise your music is tough. You will have posted your cowl artwork, a dwell efficiency video, and an announcement on launch day — however quickly felt your effectively dry up. you want constant posts on social media to achieve traction, however you possibly can’t simply publish a number of occasions per week telling your viewers to go hearken to your monitor.
Your music is stuffed with context you could flip into genuine content material. Achieved the appropriate approach, that content material helps unfold your story, have interaction followers, and drive your streams — in way more inventive methods than generic advertising and marketing supplies can.
Under, we’ve rounded up 10 natural content material ideas you should use to advertise your music authentically as an impartial artist. Let’s dive in.
Key Takeaways
- Unbiased artists can promote their music on social media with out repeatedly asking followers to stream their songs.
- Efficient natural content material ways embrace lyric movies, dwell efficiency clips, behind-the-scenes footage, engagement prompts, and extra.
- A single music launch can gasoline weeks of posts throughout a number of codecs, with out numbingly repeating ideas.
- Setting a monitor as background audio on carousel posts and moodboards is a straightforward technique to enhance music publicity inside natural content material
1. Showcase your dwell efficiency
Whether or not it’s footage from an actual present or a recording of you performing in your bed room, dwell efficiency content material offers new listeners an opportunity to see the creator behind the music. It’s additionally partaking content material that may drive buzz round your reveals.
2. Peel again the curtain with behind-the-scenes (BTS) footage
Give your followers a take a look at the artistic processes, experiences, and moments that led to your newest launch. It is a tremendous partaking and genuine technique to carry followers deeper into your world. You may showcase footage from the studio, again stage, demo outtakes, and extra.
3. Give followers a brand new purpose to pay attention with different variations
This concept is actually the heaviest carry on the checklist, requiring you to file and launch a brand new model of the music — except you’re sitting on a viable demo. However different variations can function artistic reimaginings of songs, including extra depth and dimension to your launch.
4. Deepen fan reference to a lyric breakdown
Ever watch these lyric breakdowns from Genius? You may create your personal for followers. Clarify the meanings of and tales behind your lyrics. Share what you have been going by while you wrote them, how lyrics got here collectively, and what they imply to you now. Your followers will love being let into your artistic thoughts — and this kind of content material invitations them to interpret your work alongside you.
5. Fire up some lore — inform the story behind your music
That is much like the lyric breakdown, however an awesome different if essentially the most attention-grabbing story isn’t truly within the lyrics — or in case your music is instrumental. Consider it as a approach of giving your music extra context that followers can latch onto. This deepens their understanding of your artwork and makes your music extra attention-grabbing.
6. Exhibit your expertise with a tutorial
Give a tutorial on a side of your music that you just’re pleased with. Your followers will love the prospect to see you in your component and in the event that they’re musicians themselves, they may take inspiration from you. You may run down the gear you used, how the music got here collectively, and a step-by-step demonstration of the important thing components.
7. Flip your finest lyrics into scroll-stopping movies
Showcase the hook, refrain, or your favourite part of a brand new monitor over partaking b-roll (background footage used to help the main target of your video), and animate your lyrics over the display. The sort of content material is well repeatable — use completely different footage every time to succeed in new audiences and hold your feed recent.
8. Drive engagement by asking followers what or who your music reminds them of
Share your music and invite followers to remark, reply, or have interaction with the publish and go away their ideas on what songs, moments, or reminiscences a music reminds them of.
9. Construct your visible identification round your music with a moodboard
For those who’re not sitting on b-roll photographs or footage, you possibly can nonetheless craft an aesthetic round your music posting moodboards together with your monitor because the background. What’s been grabbing your consideration these days? Whether or not it’s books, travels, vinyl, or garments — assemble a collage of the issues that symbolize you and align together with your music — then set your music because the backing monitor.
10. Submit cutdowns of your music video
Did you create a music video on your latest launch? Minimize out your favourite moments and repost them over social media. Clever music video clips could be repurposed to advertise upcoming reveals, merch drops, and extra with some textual content on the display. You may also use these posts to drive site visitors to your full-length video.
Conclusion
Social media promotion doesn’t should be a draining expertise. This checklist is a place to begin to get you excited about methods you possibly can faucet into the context of your music to begin constructing an thrilling world round your artwork.
The perfect content material shouldn’t really feel like a promotion. It ought to really feel like an invite to affix your neighborhood. When followers really feel like they’re a part of that world — as an alternative of being marketed to — they present up for you. They share your music, have interaction together with your posts, and are available again for extra.
In fact, your first step is getting your music on the market. CD Child distributes your music to over 150 platforms together with social video platforms like Instagram and TikTok. Join a free CD Child account as we speak and distribute your music to over 150 platforms. Solely $9.99 per single or $14.99 per album, with out annual subscription charges.
