Planning your subsequent launch? CD Child supplies you with ideas, inspiration, and methods from our prime artists as they mirror on latest and upcoming releases of their very own.
This month, we spoke with pop-soul, singer-songwriter, and social media creator Olivia King from Warwick, Rhode Island. With over 450,000 followers throughout social platforms and greater than 10 million streams on Spotify, Olivia has constructed a religious fanbase (her “Kweens”) with whom she shares her journeys in religion, fertility, and every day life.
Three launch ideas from Olivia King
Olivia’s newest single, “Grace” is her second faith-based launch and follows her expertise navigating a tough fertility journey.
Listed below are three key methods Olivia promoted the one.
1. Have interaction your followers in thrilling methods
Olivia empowers her followers by letting them vote on each side of her launch — from her outfit within the cowl artwork to the track title.
What you may be taught
Empower your followers and make them really feel concerned in a group round your music. Whether or not it’s a celebratory launch present, a fan group chat, or a ballot about launch and merch particulars – giving your followers a voice can flip them into highly effective advocates to your music.
2. Stability promo with behind-the-scenes content material
Olivia shares real-time life updates together with her fertility journey, which has strengthened her reference to followers and supplied therapeutic worth.
What you may be taught
It’s anticipated that within the lead-up to a launch, you’re targeted on promotion. However don’t let precious behind-the-scenes content material and normal life updates fall by the wayside. Sharing moments with followers can drive deeper engagement and construct relationships, particularly in case your tales relate to your music.
3. Drive fan engagement with DM prompts and giveaways
Olivia arrange an automatic chat stream to robotically ship a pre-save hyperlink to followers who commented “Grace” on any of her social media posts. Followers who commented had been then entered to win a thriller field from Olivia.
What you may be taught
There’s actually two techniques at work right here. First, enhance your engagement on posts by prompting your followers to avoid wasting, share, or remark. Second, gamify your name to motion by working a giveaway or a contest.
Be a part of over 2 million artists like Olivia King
A pioneer of digital music distribution, CD Child has empowered impartial artists for many years. Create a CD Child artist account right now and distribute your launch to over 150 platforms worldwide with no annual charges. Plus, get entry to publishing admin and advertising and marketing instruments that can assist you flip your music into momentum.
