Ice Spice is probably not the mega celebrity she was just some years in the past, however the girl continues to be doing her factor. The Bronx rapper is a part of H&M’s new marketing campaign celebrating native New Yorkers. (Eat your hearts out, transplants!)
Based on Selection, Ice Spice will probably be becoming a member of the likes of actor John Turturro, fashions Paloma Elsesser and Kai Schreiber, and content material creator Kareem Rahma in H&M’s new marketing campaign aimed toward New Yorkers who have been born and raised within the metropolis that by no means sleeps. H&M’s new sequence additionally goals to focus on varied cities and their particular person vogue influences and energies. Ice Spice and firm will probably be featured in H&M’s New York installment, and fact be informed, we’re not mad at it one bit.
The “Munch” rapper appears completely happy to be part of the brand new marketing campaign and has no drawback celebrating her “NUEVAYoL” heritage for all to see. “The most effective issues about New York is the fashion. You get impressed day-after-day by the distinctive characters you see out and about. Little doubt my fashion – and the best way I specific myself – has been formed by the town,” mentioned Ice Spice in a press assertion.
Per Selection:
The marketing campaign imagery highlights a broad vary of wardrobe staples and assertion items accessible now on H&M’s website. Ice Spice seems in an outsized printed mesh T-shirt paired with barrel common waist denims, whereas Turturro is styled in a denim trucker jacket layered beneath a sweeping atelier coat. Trend fixture Lynn Yaeger brings her signature maximalism to a balloon midi skirt teamed with a denim trucker jacket and Mary Jane flats, and Paloma Elsesser fashions pared-back fundamentals together with fitted tees and barrel denims.
We’re really wanting ahead to seeing who H&M recruits for his or her metropolis sequence because the marketing campaign expands exterior of New York.
Take a look at Ice Spice and firm rep for NYC under, and tell us your ideas about H&M’s new marketing campaign within the feedback part.
